Year
2026
Company
BETC Middle East
Role
Creative Director · Head of Content & Production
Late-night kick-offs. Heavy eyelids. Millions of fans fighting to see the final whistle. Pepsi gave them a reason to Stay Awake. One line said it all: Sleep is overrated.
↳ THE FILMS / CASE STUDY & WORLD CUP AR
↳ Vertical cinema / 9:16
Scroll the screen. Sound on any reel.
World Cup01
Events & Activations02
More · Pepsi Treats03
↳ STILLS
01Stay Awake9 stills
Next project
(04)
